State of Safety 2017 - Media Relations and Communications
Technical Safety BC handles media requests and issues proactive media releases to warn of specific hazards, advise the public of steps they can take to reduce their risk of injury, and provide comment and context to safety issues that are of interest to the media. In 2017, Technical Safety BC responded to media inquiries and managed media relations in all eight industry sectors as follows:
View full details of our media relations activities undertaken in 2017.
We shared safety information through 95 media releases, statements or interviews; 12 technical newsletters to 26,080 subscribers; and expanded our social media presence by launching a new Facebook page while currently exploring Instagram. On Twitter, we gained 379 new followers – an increase of 60.7% over the previous year. We also increased the number of engagements by 44.6% and impressions by 15.9%. Despite launching Facebook late in the year, we ended the year with 260 followers. LinkedIn continues to be a well-received forum for career information with 5,183 followers.